Sarah Y. Wu

You can find some of Sarah’s most recent work at iconic Korean skincare brand, Beauty of Joseon. As a Director of Brand Voice, she’s partnered with BOJ on some of 2025’s key launch storytelling, from their arrival at Sephora to the iconic Day Dew Sunscreen. You may have also seen her previous work as Contributing Copy Director at Milk Makeup. She currently freelances as a copy director and beauty editor.

Sarah has written and edited for beauty outlets since 2009 and began her career as a beauty editor at Lifestyle Mirror in 2013. Since then, she’s held roles as Senior Contributor at Forbes and Beauty Features Editor at Teen Vogue, where she introduced the publication’s annual Acne Awards franchise and launched its first-ever Asian Pacific American Heritage Month package in 2018.

Sarah’s bylines have been featured on Glamour, Vogue, Teen Vogue, Bustle, Byrdie, Nylon, Marie Claire, PEOPLE, Women’s Health, Refinery29, WWD, TZR, Allure, and Forbes. She’s also crafted copy and consulted for some of your favorite brands, including Haruharu Wonder, amika, HERA, DEINDE, Tata Harper, Hyper Skin, Ourself, Boy Smells, Gisou, Le Prunier, Glow Recipe, Dermstore, Color Wow, La Mer, ELLIS FAAS, Estée Lauder, and Interparfums. To push for change in the industry, she’s partnered on DEI initiatives with Backstory Consulting.

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