Editorial Creative Direction: I help brands find the most authentic, memorable ways to communicate with audiences. Here’s a quick list of what I can do for you: CX macros, brand bibles, brand DNA, ToV guidelines, pitch decks, video scripts, SEO blogs, thought pieces, press releases, email newsletters, website pages, product copy, paid marketing ads, product positioning, taglines, launch campaigns and social messaging.
Rebranding + Digital Strategy: Rebranding goes beyond a surface-level overhaul. I understand what tracks for a digital audience, and have implemented those learnings to grow traffic exponentially at Teen Vogue. If you want to take your business in a new direction, I can help you do that strategically, every step of the way.
Campaign Ideation: Already have an established Brand DNA, but need to ideate a new project or launch? I’m also available to consult on one-off packages—from developing a blog for your e-commerce site to maximizing engagement on an upcoming launch.
General Feedback: With my extensive experience across the media and beauty industries, I’m happy to coach you on getting started, or creating a bigger impact, in either one. Book a session with me if you’d like my feedback on any of the following: PR pitches, editor pitches, freelancing, or writing. Want my help with something not on this list? Just email me with details.
Writing: I have a decade of experience writing for blogs, newsletters, and print and digital publications. Whether you need a timely news take, celebrity interview, or personal essay, I’ll submit clean copy on deadline. Email me if you’re interested in assigning a one-off piece or working together on a regular basis.
Top Editing: Need someone to help polish stories or manage your editorial site? I’ve worked with news and features writers to refine copy, while staying true to the publication’s voice. I check for copy edits and adherence to AP style, as well as narrative content, so we can deliver the best results together. I’m happy to help with projects large and small, so get in touch whether you need me to edit one document or an entire package (say, Beauty Awards).
Branded Content: I’ll add my editorial touch to your reader service stories. I’ve worked on branded content programs across Condé Nast and Heart Media publications, and can integrate client messaging in a way that looks and feels seamless. Get in touch with any assignments.
Sponsored Posts + Takeovers: I’ve worked on sponsored social media takeovers for brands including Glow Recipe, OGX, Maybelline, and Bumble and bumble. I can handle your social takeover from storyboarding to execution, and know what works to boost brand follower engagement.
Ghostwriting: Have a story to tell, but can’t find the right words (or the time)? I’ve learned to adapt my style to multiple publications and brands, and can do the same for you. Whether you have a short blog post or full-length book in mind, let’s talk.
Speaking + Moderating: I’ve moderated talks on representation and diversity during the annual Teen Vogue Summit, and have also hosted programming for Asia-Pacific Economic Cooperation and the Taiwan Institute of Economic Research. I’m equally comfortable giving acne advice on the floor of the New York Stock Exchange as I am interviewing dermatologists on livestreams. My areas of expertise are digital media, journalism, freelancing, the beauty industry, and inclusion—particularly as it pertains to the Asian-American experience. Book me as a moderator or speaker for your event.