Sarah Wu

Sarah Y. Wu is a beauty editor, copywriter, editorial director, and consultant with a decade of experience in the industry. After stints in L.A. and New York, she now resides in Berlin, Germany.

Sarah is currently the Contributing Content Director for Milk Makeup, where she manages long-form content and relaunched Milk’s editorial arm in 2022. She has written for digital outlets including Glamour, Teen Vogue, Byrdie, Marie Claire, People, Women’s Health, Refinery29, and Forbes. She’s also been the behind-the-scenes voice for some of your favorite brands, including Milk Makeup, Tata Harper, Hyper Skin, Boy Smells, Glow Recipe, Dermstore, Color Wow, Interparfums, Zoeva, and Elektra Health. To push for change in the industry, she’s consulted on diversity and inclusion initiatives with Backstory Consulting and independent brands.

Previously, Sarah was the Beauty Features Editor at Teen Vogue, where she helped introduce the brand’s annual Acne Awards franchise and launched the publication’s first-ever Asian Pacific American Heritage Month package. When she’s not typing a million words a minute, she enjoys slathering her face in serum-moisturizer-SPF sandwiches and showering herself in baked goods.

For all business inquiries, use the contact form here. Sarah is available for 2023 pre-bookings for freelance long- and short-term projects. Need more details? Click through for a full list of services.

(Photo: Alicia Kassebohm)