Sarah Y. Wu

Sarah Y. Wu is a beauty editor, copywriter, editorial director, and brand consultant with over a decade of experience in the beauty industry. When she’s not typing a million words a minute, she’s busy applying serum-moisturizer-SPF sandwiches.

Previously, Sarah has held roles as Contributing Content Director and Editorial Creative Director for Milk Makeup, where she relaunched Milk’s editorial arm in 2022. She helmed the beauty department as Teen Vogue‘s Beauty Features Editor, introducing the brand’s annual Acne Awards franchise and launching the publication’s first-ever Asian Pacific American Heritage Month package in 2018. As a Senior Contributor for Forbes since the digital launch of ForbesLife in 2014, she covered luxury beauty and men’s grooming.

Sarah’s bylines have been featured on Glamour, Vogue, Teen Vogue, Byrdie, Marie Claire, People, Women’s Health, Refinery29, WWD, TZR, and Forbes. She’s the behind-the-scenes voice and copy consultant for some of your favorite brands, including Milk Makeup, Tata Harper, Hyper Skin, Ourself, Boy Smells, Glow Recipe, Dermstore, Color Wow, La Mer, Estée Lauder, and the Interparfums fragrance portfolio. To push for change in the industry, she’s partnered on DEI initiatives with Backstory Consulting.

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(Photo: Alicia Kassebohm)