Copywriting, Directing, and Consulting

Services Include: Brand refreshes, product positioning, product naming, product taglines, CX Macros, Brand Bibles, brand DNA, ToV guidelines, pitch decks, video scripts, SEO blogs, press releases, marketing emails, landing pages, PDP copy, primary/secondary copy, paid ads, launch campaigns, rollout strategy, gondola copy, brand blogs, copywriting, copy team management and direction.

As a director of brand voice + storytelling, I help brands find the most authentic, memorable ways to communicate with key audiences. Current and previous clients include Milk Makeup, amika, Beauty of Joseon, Haruharu Wonder, HERA, DEINDE, Le Prunier, Tata Harper, Hyper Skin, Ourself, Boy Smells, Glow Recipe, Dermstore, Color Wow, La Mer, Estée Lauder, ELLIS FAAS, and the Interparfums fragrance portfolio.

Editorial

Services Include: Features writing and editing for print and digital (product reviews, reported pieces, trend dives, SEO galleries, personal essays, profiles, commerce roundups), branded content, beauty awards.

As a longtime beauty editor, I’ve pitched and assigned my way through every niche in the industry. I also know my way around a branded content and beauty awards package. Bylines include Glamour, Vogue, Teen Vogue, Nylon, Byrdie, Marie Claire, People, Women’s Health, Refinery29, WWD, TZR, and Forbes.

Ghostwriting

Services Include: NDA-covered editorials, blogs, interview quotes, speech scripts, and books.

As a ghostwriter, I help translate your story into the medium you want—when you can’t find the right words (or the time).

Speaking

Services Include: Panel moderation, on-camera work, speaker, host.

Most of my words live on the page, but I’m equally comfortable voicing them. I’ve moderated and hosted programming for the Teen Vogue Summit, Asia-Pacific Economic Cooperation, and the Taiwan Institute of Economic Research. I’ve also been an on-air beauty expert live from the New York Stock Exchange.

Ready to work together? 2026 bookings are open here.